And the company is pushing more into advertising as well, placing ads on new tabs that are opened in the Firefox browser. It has also launched two similar VPN-style products that people can subscribe to. The company owns read-it-later service Pocket, which includes a paid premium subscription service. However, Mozilla and Firefox acknowledge that for its long-term future it needs to diversify the ways it makes money. Mozilla's financial declarations from 2020 said that despite the layoffs it is in a healthy place, and it expects its financial results for 2021 to show revenue growth. "It's not super reasonable for Firefox to expect to win back even any browser share at this point." Another former Mozilla employee, who also asked not to be named for fear of career repercussions, says: "They're just going to have to accept the reality that Firefox is not going to come back from the ashes." Their hopes for a Firefox revival are not high. "Chrome has won the desktop browser war," says one former Firefox staff member, who worked on browser development at Mozilla but does not want to be named, as they still work in the industry. Similar plans to replace third-party cookies in Chrome - a move that will impact millions of marketers and publishers - are shaped in Google's image. When Google launched its AMP publishing standard, websites jumped to implement it. Since its release in 2008, Chrome has become synonymous with the web: it's used by around 65 percent of everyone online and has a huge influence on how people experience the Internet. Industry analysts and former Mozilla employees are concerned about Firefox's future, reports Ars Technica, warning that the ultimate fate of Firefox "has larger implications for the web as a whole."